Stop wasting your money on multivitamin pills or even liquids — you could be literally flushing your money down the toilet. There’s no doubt those little capsules mean well, but with all we’ve seen this week about just how sensitive nutrients can be (remember that heat and chemicals can change them?), it’s clear that pill [...]

Most people don’t get enough vegetables. In fact, you probably don’t either, and we understand — they’re a pain in the neck to cook, most of them taste better when they’re dipped in something unhealthy and taste-wise, let’s face it: They’re the ugly sister of the food world. But all that is completely forgivable just [...]

The USDA has a pretty good idea of what a standard healthy diet should look like — remember the food pyramid from grade school days? While we know now that your “base” shouldn’t be carbs, we can also acknowledge that the fruits and veggies part of it is pretty right on. Fruits offer us a [...]

The NOW® mission is – To provide value in products and services that empower people to lead healthier lives. In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade [...]